The CMO Journey: Navigating Challenges, Celebrating Your Impact

Course

This webcast discusses practical insights on leading a marketing team, staying ahead with new technologies, and positioning your brand as a market leader

Optimizing B2B Marketing: Demand Generation, ABM, and Sales Pipeline Velocity

Course

This webcast explores how to maximize ABM strategy, what to learn from the intersection of B2B and B2C marketing techniques, and how to enhance sales pipeline velocity through digital marketing approaches

Mastering B2B Marketing Practices in the Cybersecurity Industry

Course

This webcast discusses marketing strategies specific to cybersecurity industries and provides examples of challenges, successful tactics, and best practices that can be applied

Demand Generation strategies for ABM and competitive displacement

Course

This webcast discusses unlocking the secrets to effective Demand Generation strategies for ABM and competitive displacement

The Art of Engaging Cold Prospects: Discovery Meetings & Interactions

Course

This webcast offers insights to help B2B marketing and sales teams conduct effective discovery meetings to drive business growth

The Use of AI in B2B Marketing

Course

This webcast offers insights on opportunities marketers can harness by integrating AI tools into B2B marketing strategies

Omnichannel Marketing

Course

This course presents Omnichannel Marketing as a client-centric approach that has a transformative impact on B2B marketing strategy

Competitive Positioning

Course

This course examines Competitive Positioning in B2B marketing, presenting it as a strategic approach to influence how target audiences perceive brands in comparison to their competitors

Demand Generation

Course

This course discusses the implementation of a Demand Generation strategy to elevate your marketing efforts by generating interest in your brand

Ideal Customer Profile

Course

This course describes how to develop an Ideal Customer Profile (ICP) and use it as a tool in B2B marketing for Demand Generation, content adaptation, and personalization

Sales Funnel in B2B Marketing

Course

This course discusses the Sales Funnel and alternative approaches as the models utilized by B2B marketers to illustrate and understand their buyers’ journey and inform their marketing strategies

Inbound & Outbound Marketing

Course

This course discusses proven strategies for combining inbound and outbound marketing as a way to boost revenues and build lasting relationships with clients

ABM

Course

This course discusses the advantages of the ABM approach, what resources it requires, the types of ABM campaigns that can be launched to reach target accounts, and the best practices for executing ABM

Lead Nurturing

Course

This course explains the Lead Nurturing best practices and provides instruments for maximizing your content marketing potential to boost sales and build brand loyalty

Intent-Driven Marketing

Course

This course outlines the philosophy and use of intent data as an approach to an in-depth understanding of your clients and catering to their business needs

Sales & Marketing Alignment

Course

This course presents strategies that can help achieve alignment of sales and marketing functions on various levels of an organization to improve revenue and build synergy