You are likely to be familiar with the challenge of engaging cold prospects. While it is a much needed step in the B2B marketing strategy that can expand your client base and drive business growth, many marketers and salespeople struggle with it. 

Our guest speaker, Michael Phelan, offers actionable strategies on how to ace discovery meetings, create and build trust with prospective clients, and transform cold encounters into lasting partnerships. 

This webcast will also help you understand the value you can offer to your clients as early as during the discovery meetings and sustain healthy relationships throughout the entire buyer's journey