Inbound & Outbound Marketing
Effective marketing strategy requires a combination of Inbound and Outbound tactics. This course provides valuable insights on the benefits of utilizing both approaches and, more importantly, the steps to achieve this. The goal is to provide you with practical ideas that can be considered for improving the return on your marketing efforts.
Enroll for free
Who is this for?
- Marketers
- Sales representatives
- Client success managers
- Managers
- Business owners
3 video lessons (28 min)
1 guide
1 workbook
Get a glimpse into the course
Course curriculum
Lesson 1. Inbound vs. Outbound Marketing
Inbound Marketing is about attracting and engaging prospects with the brand through personalized and carefully curated content. It’s important to base it on the Demand Generation philosophy to improve brand awareness and build meaningful relationships with potential clients. It is also important to supplement your Inbound efforts with Outbound activities.
Lesson 2. How to build an effective Inbound Marketing strategy
A good Inbound Marketing strategy will ultimately address your target audience's pain points, allowing you to build long-term customer relationships. To achieve this, there are certain essential steps you'll need to complete, which we will present in this lesson.
Lesson 3. Outbound Marketing
Use this section to explain to potential students the value of your offering. Great copy shows your audience how their life might look after working with you. Start by identifying the problem you're solving. Next, present how their life will be different with the solution you’re providing. Finally, explain why you’re uniquely positioned to provide this solution.