Omnichannel Marketing

This course explains the benefits of adopting an Omnichannel strategy in B2B Marketing. Because it is a client-centric approach, data, and research are emphasized as critical elements in mapping buyer’s journeys and supporting the development of this strategy

Enroll for free
Who is this for?
  • Marketers
  • Sales representatives
  • Managers
  • Business owners
What does it include?

8 video lessons (48 min)

2 guides

Get a glimpse into the course

Experts

Christina Pasquale

Strategic Marketing Manager, Okta

Whitney Powell

Global Client Executive, LinkedIn

Nathan Burke

Chief Marketing Officer, 7AI

Course curriculum

Lesson 1. To MULTIchannel or OMNIchannel, that is the question

Omnichannel Marketing helps create personalized client experiences through the organic flow of information across multiple marketing channels and platforms. This lesson outlines the key components necessary for successful Omnichannel Marketing implementation

Lesson 2. Building an Omnichannel Marketing strategy

This lesson presents the key steps of building Omnichannel Marketing strategies for B2B brands. It stresses the importance of mapping the buyer’s journey, creating an integrated marketing plan, and measuring performance to drive optimizations. It also discusses the advantages of partnering with a demand generation company for building a successful Omnichannel strategy