Join us in this insightful webcast featuring Jan Bryson, a seasoned B2B marketing and communications leader with over 30 years of experience. Harnessing key insights from her roles at various software and technology companies, including IBM and Amazon Web Services, Jan delves into the evolution of lead and demand generation strategies within B2B marketing, highlighting the transformative impact of automation and the importance of understanding your target audience. 

You will learn from Jan's firsthand experiences developing successful strategies that prioritize the needs and preferences of potential buyers. Whether you're exploring account-based marketing (ABM) or seeking ways to win your rivals' accounts, this webcast offers actionable advice to help you navigate the complex B2B marketing landscape effectively and drive impactful results in today’s competitive market