Competitive Positioning
Competitive Positioning is the strategic approach that brands utilize to shape how their target markets perceive their products against those of their direct competitors. This course explains what this process entails, why it is essential, and how to achieve effective positioning for B2B brands
Enroll for free
Who is this for?
- Marketers
- Sales representatives
- Client success managers
- Managers
- Business owners
What does it include?
5 video lessons (40 min)
3 additional materials
Get a glimpse into the course
Course curriculum
Lesson 1. Competitive Positioning for B2B success
Most B2B markets are crowded with competition. That’s why the effectiveness of a marketing strategy is largely determined by how successfully a brand positions itself. This lesson discusses questions that marketers should explore to define their target markets and identify the value they can offer to their clients
Lesson 2. Researching for Competitive Positioning
In order to achieve effective Competitive Positioning, marketers should leverage research and employ various strategic frameworks for conceptualizing their brand. This lesson offers ideas on tools, sources, and approaches to employ for maximizing branding efforts
Lesson 3. Achieving consistency in Competitive Positioning
Competitive Positioning is not a one-time achievement. Branding should be periodically assessed and adapted to the changing needs of the clients and new dynamics in the market. This lesson explains how to achieve this and leverage content marketing for consistently communicating your unique value to both prospective and existing clients