AI has become a buzzword, and as a B2B marketer you may be wondering whether or not you should use them. If you want to gain a good understanding of how to unlock AI potential, this webcast will be a valuable resource for you to explore. 

Our guest speaker, Joe Apfelbaum, demystifies AI and explains his perspective on how it can be practically used. Together with Joe, you will learn how AI can shape marketing strategies, unlock substantial ROI, and other insights to confidently navigate the abundance of AI tools. 

This webcast isn't just about understanding AI's potential—it's about discovering the actionable steps you can take to transform your approach to B2B marketing by answering two questions: what can AI do for you, and what can, and should, you be doing about it?