Optimizing B2B Marketing: Demand Generation, ABM, and Sales Pipeline Velocity
Who is this for?
- Marketers
- Sales representatives
- Managers
- Business owners
What does it include?
1 webcast (1 h)
1 PDF
About the webcast
In this insightful webcast, Rob Griffin explores contemporary B2B marketing trends and strategies, highlighting the importance of understanding buyer personas and utilizing digital tools to enhance sales pipeline velocity.
Rob covers key topics, including the convergence of B2B and B2C approaches to intent data, the significance of understanding buyer personas in driving sales effectiveness, the dark funnel, and practical strategies for navigating the complexities of the modern marketing landscape and maintaining a competitive edge