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Video Marketing
CourseThis course explores how B2B marketers can leverage video to attract, engage, and convert potential clients, building trust and driving Demand Generation throughout key stages of the buyer’s journey
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Partner Marketing – Profiling and Recruitment
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Landing Page Strategies
CourseThis course explores how to design and optimize Landing Pages that resonate with your audience, drive conversions, and support your B2B Demand Generation strategy
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Event Marketing
CourseThis course breaks down strategies, tools, and best practices to effectively plan, execute, and measure B2B marketing events that align with the buyer’s journey, drive engagement, and deliver measurable business results
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Partner Marketing
CourseThis course explains best practices for leveraging B2B Partner Marketing strategies, discussing how to source and select the ideal partners to enhance market reach, improve offerings, and build long-term collaborations
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Email Marketing
CourseThis course explains best practices for utilizing emails as a B2B marketing channel that effectively engages audiences, nurtures leads, and aligns with other Demand Generation strategies
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Omnichannel Marketing
CourseThis course presents Omnichannel Marketing as a client-centric approach that has a transformative impact on B2B marketing strategy
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Competitive Positioning
CourseThis course examines Competitive Positioning in B2B marketing, presenting it as a strategic approach to influence how target audiences perceive brands in comparison to their competitors
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Demand Generation
CourseThis course discusses the implementation of a Demand Generation strategy to elevate your marketing efforts by generating interest in your brand
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Ideal Customer Profile
CourseThis course describes how to develop an Ideal Customer Profile (ICP) and use it as a tool in B2B marketing for Demand Generation, content adaptation, and personalization
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Sales Funnel in B2B Marketing
CourseThis course discusses the Sales Funnel and alternative approaches as the models utilized by B2B marketers to illustrate and understand their buyers’ journey and inform their marketing strategies
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Inbound & Outbound Marketing
CourseThis course discusses proven strategies for combining inbound and outbound marketing as a way to boost revenues and build lasting relationships with clients
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ABM
CourseThis course discusses the advantages of the ABM approach, what resources it requires, the types of ABM campaigns that can be launched to reach target accounts, and the best practices for executing ABM
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Lead Nurturing
CourseThis course explains the Lead Nurturing best practices and provides instruments for maximizing your content marketing potential to boost sales and build brand loyalty
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Intent-Driven Marketing
CourseThis course outlines the philosophy and use of intent data as an approach to an in-depth understanding of your clients and catering to their business needs
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Sales & Marketing Alignment
CourseThis course presents strategies that can help achieve alignment of sales and marketing functions on various levels of an organization to improve revenue and build synergy