Sales and Marketing Alignment

Alignment is integral for B2B companies to improve revenue and build synergy. This course presents strategies that can help achieve alignment of sales and marketing functions on various levels of an organization. The goal is to learn where to look for gaps in alignment and how to make improvements. This course will be particularly useful for C-level managers who’ve embraced alignment as a goal, but are not sure where to start. It includes practical tools and specific ideas for implementation.

Enroll for free
Who is this for?
  • Marketers
  • Sales representatives
  • Managers
  • Business owners
What does it include?

10 video lessons (25 min)

5 additional materials

Get a glimpse into the course

Experts

Ben Stroup

President of Velocity Strategy Solutions

Bryan Grover

Grover Consulting, Marketing Consultant, Freelance Copywriting & Content Strategy

Course curriculum

Lesson 1. Created to synergize, not compete

The journey towards alignment starts with understanding its importance and investing into identifying potential sources of misalignment. In this lesson, we will explain how B2B organizations can embrace this goal.

Lesson 2. Strategies for achieving alignment

Once the focus on alignment is set, there are several strategies both on a strategic and operational level that can help teams close the gaps. RevOps is presented as one of the potential solutions in this lesson.