All courses
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Competitive Positioning
CourseThis course examines Competitive Positioning in B2B marketing, presenting it as a strategic approach to influence how target audiences perceive brands in comparison to their competitors
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Demand Generation
CourseThis course discusses the implementation of a Demand Generation strategy to elevate your marketing efforts by generating interest in your brand
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Ideal Customer Profile
CourseThis course describes how to develop an Ideal Customer Profile (ICP) and use it as a tool in B2B marketing for Demand Generation, content adaptation, and personalization
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Sales Funnel in B2B Marketing
CourseThis course discusses the Sales Funnel and alternative approaches as the models utilized by B2B marketers to illustrate and understand their buyers’ journey and inform their marketing strategies
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Inbound & Outbound Marketing
CourseThis course discusses proven strategies for combining inbound and outbound marketing as a way to boost revenues and build lasting relationships with clients
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ABM
CourseThis course discusses the advantages of the ABM approach, what resources it requires, the types of ABM campaigns that can be launched to reach target accounts, and the best practices for executing ABM
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Lead Nurturing
CourseThis course explains the Lead Nurturing best practices and provides instruments for maximizing your content marketing potential to boost sales and build brand loyalty
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Intent-Driven Marketing
CourseThis course outlines the philosophy and use of intent data as an approach to an in-depth understanding of your clients and catering to their business needs
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Sales & Marketing Alignment
CourseThis course presents strategies that can help achieve alignment of sales and marketing functions on various levels of an organization to improve revenue and build synergy
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RevOps
CourseThis course introduces RevOps as a strategy to align various departments within a B2B company, fostering collaboration and seamless integration to maximize revenue potential and ensure client success
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Storytelling in B2B Marketing
CourseThis course explores the art of storytelling in B2B marketing, demonstrating how to effectively position content and business offerings to align with the needs and interests of the target audience
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SMM & Influencer Marketing
CourseThis course delves into Social Media Marketing (SMM) and Influencer Marketing strategies, demonstrating how to efficiently connect B2B brands with their target audiences to enhance Demand Generation