RevOps

Creating Revenue Operations, or RevOps, in B2B organizations means placing revenue generation at the center of all decision-making and building workflow processes within the teams around optimizing the client's lifecycle. It is a critical path toward improving your client experiences and opening more opportunities for selling and reselling, as well as upselling your products. This course discusses the key components required to sync all teams under the umbrella of RevOps.

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Who is this for?
  • Marketers
  • Sales representatives
  • Client success managers
  • Managers
  • Business owners
What does it include?

4 video lessons (42 min)

3 additional materials

3 learning activities

Get a glimpse into the course

Experts

Ben Stroup

President of Velocity Strategy Solutions

Alyssa Yap

CEO & Founder, Director and HubSpot Certified Partner of Gather 'n' Grow

Andrew Babb

Demand Generation Manager, KNIME

Course curriculum

Lesson 1. Building RevOps to improve client experiences

RevOps, as a concept, emerged as clients became more and more empowered to become selective and independent in their research and finally, buyer decisions. In this lesson, you will learn more about the origins, functions, and benefits of this model.

Lesson 2. Implementing RevOps

In this lesson, you will learn about the 4 Ps required for building effective RevOps – Plan, People, Processes, and Platforms. You will also learn about the tech stack to use to align your teams.