Navigating the evolving B2B marketing landscape requires a blend of innovation and compliance. Gary Maggiolino, Senior Manager of Global Marketing Technology at InterSystems, brings extensive expertise in marketing strategy, processes, and execution. Gary’s role includes optimizing and integrating a range of technologies that support lead generation, marketing, compliance, sales enablement, and analytics.

In this webcast, Gary provides insights on fostering a culture of innovation while upholding strong compliance standards. We explore the shift to first-party data, the impact of relationship marketing, and the critical role of trust in compliance and effective marketing. 

Gain valuable knowledge on prioritizing trust with your audience and managing the risks associated with data governance. Don't miss this opportunity to learn how to navigate the regulatory complexities of modern B2B marketing successfully