In this webcast, we draw on the expertise of Michael Thyne, a Demand Generation and Account-Based Marketing professional with over 20 years of experience in the B2B tech industry. 

We delve into the management and development of Sales Development Representative (SDR) and Business Development Representative (BDR) teams, covering a range of topics related to these roles in today's business landscape. The webcast explores the viability of SDR and BDR roles, the importance of thorough training, coaching, and certification, and the innovative integration of AI and other tools in SDR/BDR processes. Additionally, the discussion delves into effective strategies for retention and enablement.

Gain a deeper understanding of how to manage and develop your SDR and BDR teams effectively, ensuring they are well-equipped to bridge the gap between lead generation and sales qualification