Demand Generation
This course explains how B2B marketers can build brand awareness through Demand Generation strategy. The goal is to learn what steps to take and mistakes to avoid for adopting this philosophy, as well as the differences between Demand and Lead generation. Content marketing creation and adaptation are also discussed as a way to improve market visibility.
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Who is this for?
- Marketers
- Sales representatives
- Client success managers
- Managers
- Business owners
What does it include?
3 video lessons (29 min)
1 knowledge check
2 guides
Get a glimpse into the course
Course curriculum
Lesson 1. Demand Generation & Lead Generation
Building a Demand Generation strategy is a journey that involves the adaptation of your current marketing efforts to generate interest and awareness that will lead to future business. In this lesson, we will explain how Demand Generation is different from the Lead Generation and why adopting the Demand Generation philosophy might be beneficial for your business.
Lesson 2. Building brand awareness under the Demand Generation approach
Demand Generation succeeds when multiple processes, assets, and channels fit together like clockwork. In this lesson, we discuss these factors together with practical advice on what potential challenges to look out for while building your Demand Generation strategy.
Lesson 3. Adapting content marketing for Demand Generation
Content marketing is a valuable tool in building your Demand Generation strategy. In this lesson, we will cover best practices for creating, adapting, and repurposing your assets to meet the needs of your buyers at all stages of the sales funnel.