In this episode of the INFUSE webcast, Larissa Ban discusses the strategic approach of creating and repurposing content for Account-Based Marketing (ABM). 

The discussion covers how to align sales and marketing teams, personalize content for different stages of the buyer’s journey, and use tools like intent data and SDR outreach to engage target accounts more effectively. 

The expert also shares insights on how AI can support content creation, the role of gifting platforms in ABM campaigns, and how to measure success using Account Qualified Leads (AQLs) and reengaged leads. With practical examples and real-world strategies, this episode offers valuable takeaways for marketers looking to enhance their ABM efforts