In this webcast, we speak with Phelim O'Halloran – a marketing expert with over 16 years of experience, currently serving as the owner and marketing consultant at Alcomis. 

We focus on building impactful community initiatives by emphasizing the importance of authenticity and stakeholder engagement. We delve into creating mutually beneficial relationships with clear expectations, aiming for long-term impacts rather than short-term gains. 

Key points include setting defined goals, being responsive to partners, and designing programs that yield tangible benefits like increased brand loyalty and traffic, as well as intangible advantages such as positive community perception and stronger employee engagement. We also highlight that sustainability should be embedded into the entire company, extending beyond just marketing and advertising efforts, to truly make it a cornerstone of the organization