In this webcast, we talk to Franck Ardourel, a Chief Marketing and Technology Officer with over two decades of experience across various industries and countries. 

Franck shares insights on aligning CX initiatives with business goals, understanding consumer behavior and preferences, and leveraging technology for enhanced CX. 

He discusses challenges and strategies for ensuring global CX consistency while considering localization, and highlights emerging trends in B2B marketing, such as personalization at scale and the importance of first-party data. Franck's holistic approach to CX extends beyond traditional customer service, emphasizing mobility-focused communications to support all stakeholders