In this webcast, we welcome Dan Miles, Senior Vice President at CCGroup and a seasoned marketing strategist with over 20 years of experience in B2B marketing. Dan has guided complex tech organizations in building smarter, more connected marketing strategies by integrating PR, digital, content, and ABM into a unified approach that drives stronger ROI. 

In this discussion, Dan shares insights on building internal alignment, redefining brand perception, and leveraging demand, data, and personalization to create impactful marketing experiences. We delve into how integrated strategies can deliver consistent engagement and explore the evolving role of AI in shaping the future of B2B marketing. Dan emphasizes the importance of strategy and personalization in responding to client needs, offering a glimpse into how these elements will continue to be vital in the coming year